12-Step Program for B2B Content MarketingContent marketing for B2B companies is now an established route to market. It works when done well. But the problem is that it’s often not done well—not nearly as well as it could be.

This paper discusses 5 all too common problems with B2B content marketing and presents you with a 12-Step Program to fix them fast to increase your content marketing effectiveness.

It's forecast that more than $100B will be spent on content in 2016. More than a majority of B2B marketers are predicting their budgets will increase. Before you start spending more, it's a good plan to make sure that your content marketing has the best potential to produce a substantial ROI.

As a preview, the 12 steps include:

  1. Get to know your audience
  2. Map your buyers’ process
  3. Document your content strategy
  4. Unify your brand voice
  5. Create a distribution playbook
  6. Take a storyline approach
  7. Put context front and center
  8. Stop talking about you
  9. Focus on what’s next
  10. Go cold turkey on buzzwords
  11. Hook them fast…and reinforce the point
  12. Make content easy to use

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