In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]
Marketing Automation is NOT the Silver Bullet for B2B Marketing
Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they were very successful, yet 91% of them agreed that marketing automation was very important to the overall success of … [Read more...]
B2B Personas: Not Just for Buyers
Buyer Personas have become the latest buzz for B2B marketers; you either love them, loathe them or fall somewhere in between. Mostly, from what I’ve seen, where marketers fall on the scale between love and loathe has to do with a couple of … [Read more...]
