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Ardath Albee 3 Comments

A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable … [Read more...]

Filed Under: B2B Marketing Tagged With: b2b buyer engagement, b2b buying decisions, customer advocacy, customer journey

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