Marketing Interactions

Buyer Relevance

Buyer persona

Learn what B2B buyers care about, who they must convince, words they use, objections they face, & questions they must answer to make a purchase … Get Relevant...

Brand-to-Demand Programs

brand-to-demand is a continuum

Create relevant messaging and storylines across the Continuum to deliver compelling buyer-driven experiences that get you on the Day 1 list.  Buyer … Gain Momentum...

Thought Leadership Content

thought leadership in b2b

Share bold, fresh ideas that engage target buyers, arouse curiosity, ignite conversations, and strengthen brand awareness, credibility, and trust. What … Grow Brand Strength...

Get a B2B Buyer Persona Assessment

Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.
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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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