Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
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Marketers Can’t Afford B2B Buyer Journey Blindness
Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific … Continue Reading…
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B2B Marketers Use a Buyer MVP to Excel with GenAI
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social … Continue Reading…
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Personalization in B2B Marketing: Overrated or Misunderstood?
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at … Continue Reading…
Digital Content Strategy
Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...
Buyer Enablement
Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...
Get a B2B Buyer Persona Assessment
Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.