Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
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Brand vs. Demand: A False Choice in B2B Buyer Journeys
I’ve always believed you need to engage B2B buyers from start to finish. This means building brand and moving into demand. Brand and demand belong in … Continue Reading…
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Marketers Can’t Afford B2B Buyer Journey Blindness
Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific … Continue Reading…
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B2B Marketers Use a Buyer MVP to Excel with GenAI
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social … Continue Reading…
Digital Content Strategy
Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...
Buyer Enablement
Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...
Get a B2B Buyer Persona Assessment
Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.