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Speaking Events

Speaking Schedule for 2023 – Ardath Albee

B2B Storytelling Workshop – June 20, 22, 27 & 29, 2023
Institute for the Study of Business Markets
A four-session workshop on taking a storytelling approach in B2B

Brightvision – B2B Tech Marketing Day 2023 – March 30, 2023
Unlocking the Potential of B2B Buyers: Navigating the New Customer Journey

Marketing Profs – B2B Working Webinar Series on Buyer Personas – February 1, 8, 15, 22
4 Sessions (given live) now on available on demand for Marketing Profs Pros

  • Researching Your B2B Buyer Personas
  • Building Your B2B Buyer Personas
  • Putting Your B2B Buyer Personas to Work
  • Keeping Your B2B Buyer Personas on Point

Speaking Schedule for 2022 – Ardath Albee – all virtual

B2B Marketing Zone – July 20, 2022 – webinar
New Ways to Reach, Influence and Close More Deals with Intent Data

B2B Marketing Zone – June 22, 2022 – webinar
Putting the Buyer Back Into Your B2B Marketing Strategy

Hexnode Partner Summit – April 21, 2022
Why Shift from Customer-Centric to Buyer-Driven Marketing

Speaking Schedule for 2021 – Ardath Albee

Designhill Panel – August 20 – 8:30AM PT / 11:30AM EDT
Definition of Content in a Digital-First World – with me, Amelia Tran, Christina Sanders, Zontee Hou, James Tucker

Full-Funnel B2B Marketing Summit – September 20 – 24
Virtual Session: How to Align B2B Revenue Teams to Deliver a Consistent Story

Best of B2BMX – September 27 – 29
Virtual Session: Use Emotion to Engage B2B Buyers in Content Experiences

Content Marketing World – September 28 – October 1
Virtual Session: Building B2B Buyer-Driven Digital Experiences

Marketing Profs B2B Forum – October 13 – 14
Virtual Session: Revenue Operations: The Continuum for Customers

SMASH – Senior Care Marketing Summit – October 18 – 20
Virtual Session: Raise the Relevance of Marketing Content to Impact Revenue

 

Speaking Schedule for 2020 – Ardath Albee

Digital Branding Summit – January 27 – 31 – Virtual

Stop the Sales Drop – April 22, Virtual

CMW DemandGen Summit – May 19 – 20 – Virtual

Full Funnel B2B Marketing Summit – August 3 – 7 – Virtual

Rethink Sales Enablement to Drive Virtual Buyer Conversations – On-Demand Webinar – Modus

Driving Digital Engagement – whether self-serve or sales led – On-Demand Webinar – Corporate Visions

Content Marketing World – October 13 – 16 – Virtual

MarketingProfs B2B Forum – November 4 – 5 – Virtual

 

Speaking Schedule for 2019 – Ardath Albee

B2BMX – February 25 – 27, Scottsdale, AZ

ContentTECH Summit – April 8 – 10, San Diego, CA

Conex: The Content Experience – August 20 – 22, Toronto, Canada

Content Marketing World – September 3 – 6, Cleveland, OH

Modus Summit 2019 – September 9 – 10, Minneapolis, MN

B2B Marketing Expo – October 2 – 3, Los Angeles, CA

MarketingProfs B2B Forum – October 16 – 18, Washington, DC

DX Summit – November 4 – 6, Chicago, IL

 

Speaking Schedule for 2018 – Ardath Albee

Content Writing Workshop – BlackLine, January 8 – 9, Los Angeles, CA

B2B Marketing Exchange, February 19 – 21, Scottsdale, AZ

Intelligent Content Conference, March 20 – 22, Las Vegas, NV

The Marketing Nation Summit, April 29 – May 2, San Francisco, CA

Content Marketing World, September 4 – 7, Cleveland, OH

B2B Marketing Forum, November 13 – 16, San Francisco, CA

 

Conference Schedule for 2017 – Ardath Albee

MuraCon DX, February 9th, Sacramento, CA

B2B Content2Conversion / B2B Marketing Exchange, February 2oth – 22nd, Scottsdale, AZ
Ardath’s session is February 21st at 11:40AM – How Buyer Personas Power Sustainable Stories that Turn Prospects into Customers

Intelligent Content Conference, March 28 – 30th, Las Vegas, NV

Marketing Nation Summit, April 23 – 26th, San Francisco, CA

Content Marketing World, September 5 – 8, Cleveland, OH

My workshop on Tuesday, Create and Structure Your ABM Strategy is a hands-on session you won’t want to miss!

My session on Wednesday, How to Use Content to Mazimize the B2B Buying Process is all about creating momentum. Hope to see you at both!

Marketing Profs B2B Forum, October 3 – 6, Boston, MA

My session on Wednesday, How to Create Binge-Worthy Content Experiences that Move Buyers to Buy takes care of that right place, right time, right channel, right content conundrum marketers struggle to achieve.

 

Conference Schedule for 2016

Corporate Visions Annual Company Kick-off Event, January 19th, Pleasanton, CA

B2B Content 2 Conversion Conference – February 15 – 17th, Scottsdale, AZ
Ardath’s session is on February 17th at 2PM – Content Marketing At Scale Across The Enterprise: A Roadmap

Intelligent Content Conference – March 7 – 9, Las Vegas, NV
Ardath’s session is on March 9th at 11:20AM – How to Develop Audience Personas You’ll Actually Use – See an excerpt of my session

3M Digital Marketing Forum, March 24th, Minneapolis, MN

Modern Marketing Experience – April 26 – 28th, Las Vegas, NV

Prime Global Marketing Directors Conference – June 15th, Denver, CO

Content Jam – August 4th, Chicago, IL

Content Marketing World – September 6 – 9, Cleveland, OH

Marketing Profs B2B Marketing Forum – October 18 – 21, Boston, MA

DX Summit – November 14 – 16, Chicago, IL

Conference Schedule for 2015

B2B Content 2 Conversion Conference – February 16 – 18th, Scottsdale, AZ
Ardath’s session is on February 17th at 11:40 AM – Keynote: Digital Relevance

Inbound Marketing Day – March 5, Atlanta

Intelligent Content Conference – March 23 – 25th, San Francisco, CA
Ardath’s session is on March 25th at 11:15 AM – Put Content in Context for Your Company

CMWorld Executive Forum – March 26 – 27th, San Francisco, CA

Marketing Nation Summit – Marketo – April 13 – 15th, San Francisco, CA
Ardath’s session is on April 15th at 2PM – Design a Content Strategy that Moves the Needle

SIIA: Deciphering the Marketing Battlefield – May 5th, San Francisco, CA
Ardath is moderating a panel: Customers – Placing them at the Center of Your Marketing World

Content Marketing Conference – May 12 – 14, Las Vegas
Ardath’s session is on May 13th at 4:30 PM – Million Dollar Deals in 25% Less Time

Content Marketing World, September 8 – 11th, Cleveland, OH

Content Marketing Show, October 12 – 14th, Virtual Summit

ASCEND 2015 for AWeber, October 18 – 20th, Philadelphia, PA
Ardath’s session is on October 19th at 11AM – From Content to Conversion: Content Strategy that Moves the Needle

Marketing Profs B2B Forum, October 20 – 23rd, Boston, MA

On-Demand Webinars Presented in 2015

Crescendo: Developing a B2B Demand Generation Model

Kissmetrics: The Art and Science of Persona-Driven Storytelling

Marketo: How to Use Personas to Power Content Marketing Performance

LeadMD: 4 short video courses on Content in the Sales Process by Ardath Albee

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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