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11 Content Marketing Insights CMOs Wish Marketers to Adopt

11 Content Marketing Insights CMOs Wish Marketers to Adopt

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of … [Read more...]

Filed Under: Content Marketing, Digital Skills Tagged With: b2b buyer engagement, B2B Marketing Professional, B2B Marketing Skills, content marketing effectiveness

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SMS Messaging Moves Businesses Beyond Transactions

SMS Messaging Moves Businesses Beyond Transactions

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them … [Read more...]

Filed Under: Content Marketing, SMS Marketing Tagged With: b2b buyer conversations, b2b buyer preferences, SMS marketing, SMS messaging

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How to Hack Content Creation for Stretched-Thin Marketing Teams

How to Hack Content Creation for Stretched-Thin Marketing Teams

A review of research on B2B content marketing over the last five years shows that the same problems persist—problems that continue to limit B2B marketing effectiveness. One of the biggest challenges? Content creation. Consistently producing engaging, … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B content, content marketing effectiveness, content marketing operations

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