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Selling Your Company on B2B Content Operations

Selling Your Company on B2B Content Operations

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to … [Read more...]

Filed Under: Content Operations Tagged With: content marketing operations, content marketing strategy, content performance

Ardath Albee Leave a Comment

How Content Performance Informs Your Marketing Strategy

How Content Performance Informs Your Marketing Strategy

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy Tagged With: content marketing effectiveness, content marketing strategy, content performance, marketing metrics

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