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Use B2B Buyer Persona Types for Ease and Effectiveness

Use B2B Buyer Persona Types for Ease and Effectiveness

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. It’s also because buying committees … [Read more...]

Filed Under: Personas Tagged With: b2b buyer engagement, b2b buyer preferences, b2b personas

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SMS Messaging Moves Businesses Beyond Transactions

SMS Messaging Moves Businesses Beyond Transactions

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them … [Read more...]

Filed Under: Content Marketing, SMS Marketing Tagged With: b2b buyer conversations, b2b buyer preferences, SMS marketing, SMS messaging

Ardath Albee 2 Comments

Addressing Human Influences in Buyer Personas

Addressing Human Influences in Buyer Personas

For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if … [Read more...]

Filed Under: Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b buyer preferences, b2b buying decisions

Ardath Albee Leave a Comment

Design B2B Content to Learn Buyer Preferences

Design B2B Content to Learn Buyer Preferences

In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title … [Read more...]

Filed Under: Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b buyer preferences

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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