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Why B2B Marketers are Critical to Revenue Operations

Why B2B Marketers are Critical to Revenue Operations

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is … [Read more...]

Filed Under: B2B Sales Enablement, Continuum Experience, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience, sales enablement

Ardath Albee 1 Comment

Revenue Teams Must Deconflict B2B Messaging

Revenue Teams Must Deconflict B2B Messaging

B2B messaging is a key component of doing business. All go-to-market and customer programs run on messaging. However, the different roles on revenue teams often create conflict with the messaging each of them chooses to use. It seems perfectly … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, B2B Storytelling, Content Marketing Strategy, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience

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