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Great B2B Customer Experiences Require Customer-Centric Marketing

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer … [Read more...]

Filed Under: B2B Marketing, Continuum Experience, Personas Tagged With: b2b buyer engagement, b2b customer experience, content marketing effectiveness, continuum experience

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