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B2B Nurturing for Net New vs. Existing Customers

B2B Nurturing for Net New vs. Existing Customers

The curiosity gap – the distance between what your buyers and customers know and want to know – is a moving target. It’s not a static place in time. With every interaction, people learn something that shifts their context and comprehension, whether … [Read more...]

Filed Under: B2B Buyer Enablement, Content Marketing, Lead Nurturing Tagged With: b2b buyer engagement, b2b customer experience, continuum experience, customer journey

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Why B2B Marketers are Critical to Revenue Operations

Why B2B Marketers are Critical to Revenue Operations

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is … [Read more...]

Filed Under: B2B Sales Enablement, Continuum Experience, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience, sales enablement

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Revenue Teams Must Deconflict B2B Messaging

Revenue Teams Must Deconflict B2B Messaging

B2B messaging is a key component of doing business. All go-to-market and customer programs run on messaging. However, the different roles on revenue teams often create conflict with the messaging each of them chooses to use. It seems perfectly … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, B2B Storytelling, Content Marketing Strategy, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience

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Great B2B Customer Experiences Require Customer-Centric Marketing

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer … [Read more...]

Filed Under: B2B Marketing, Continuum Experience, Personas Tagged With: b2b buyer engagement, b2b customer experience, content marketing effectiveness, continuum experience

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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