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Put B2B Content in Context Across the Customer Lifecycle

Put B2B Content in Context Across the Customer Lifecycle

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, B2B content, content marketing effectiveness, continuum experience

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy Tagged With: continuum experience, customer engagement, customer journey

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3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

3 Pivots B2B Marketing Strategies Need to Create Compelling Experiences

The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to … [Read more...]

Filed Under: Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, content marketing strategy, continuum experience

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The State of the B2B Conversation: Disconnected

The State of the B2B Conversation: Disconnected

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. The result is its State of the Conversation … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer conversations, content marketing effectiveness, continuum experience

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Great B2B Customer Experiences Require Customer-Centric Marketing

Great B2B Customer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer … [Read more...]

Filed Under: B2B Marketing, Continuum Experience, Personas Tagged With: b2b buyer engagement, b2b customer experience, content marketing effectiveness, continuum experience

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