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The Gap Between Interest and B2B Intent Data in Marketing

The Gap Between Interest and B2B Intent Data in Marketing

B2B Intent data is the latest tool in the marketing stack on the hype cycle. There are protractors and detractors, but when you get right down to it, intent data is just another great tool in your marketing toolbox. If it’s used correctly. The … [Read more...]

Filed Under: Account-Based Marketing (ABM), B2B Buyer Enablement, Content Marketing Strategy Tagged With: b2b buyer engagement, buyer alignment, intent data

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Help Your B2B Buyers Do Their Own Discovery

Help Your B2B Buyers Do Their Own Discovery

Discovery is most often considered a function performed by sales reps. But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers. One of the problems marketing and sales have as B2B buyers' roles shift is that they start too … [Read more...]

Filed Under: Account-Based Marketing (ABM), B2B Buyer Enablement, B2B Buyer Experience Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment

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The Value of ABM Goes Beyond Marketing

The Value of ABM Goes Beyond Marketing

Pushing product: it’s what B2B companies have been doing for years. Even if we say we’re putting the customer front and center, usually we’re not really walking the talk. We have all these meetings and mandates about what the company wants to … [Read more...]

Filed Under: Account-Based Marketing (ABM), B2B Marketing, Continuum Experience Tagged With: ABM, b2b buyer engagement, buyer alignment

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