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  • What Happens When B2B Buyers Start Using ChatGPT?

    For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing … Continue Reading…

    What Happens When B2B Buyers Start Using ChatGPT?
  • B2B Marketers Go for a Win with Customer Retention

    When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on … Continue Reading…

    B2B Marketers Go for a Win with Customer Retention
  • Why You Need to Revisit B2B Buyer Personas and ICPs

    As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may … Continue Reading…

    Why You Need to Revisit B2B Buyer Personas and ICPs

Buyer Personas

Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...

Digital Content Strategy

Digital Content Strategy

Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...

Buyer Enablement

buyer enablement

Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...

Get a B2B Buyer Persona Assessment

Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.
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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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