Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...

For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing … Continue Reading…
When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on … Continue Reading…
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. This change may be in degrees. Or it may … Continue Reading…
Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...
Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...
Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.