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  • The Inside and Outside of B2B Buyer-Driven Experiences

    I’m hearing a lot of assertions about the B2B buyer journey. The challenge is in how much nuance people apply to what’s said. I’m thinking about the … Continue Reading…

    The Inside and Outside of B2B Buyer-Driven Experiences
  • The Importance of Humanness in B2B Content Experiences

    What is it that puts the humanness in business experiences? A recent study from researchers at the University of Florida found that it’s not the … Continue Reading…

    The Importance of Humanness in B2B Content Experiences
  • Why Buyer-Driven Qualification Beats BANT

    The way B2B companies qualify leads is based on what we want, rather than letting our buyers guide us. Case in point > BANT. The only component in … Continue Reading…

    Why Buyer-Driven Qualification Beats BANT

Buyer Personas

Buyer Personas

Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...

Digital Content Strategy

Digital Content Strategy

Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...

Buyer Enablement

Buyer Enablement

Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...

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Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.
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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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