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  • How Marketers Can Help Reps Use Sales Content Effectively

    Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes … Continue Reading…

    How Marketers Can Help Reps Use Sales Content Effectively
  • Never Assume B2B Buyers Know How to Buy

    One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade … Continue Reading…

    Never Assume B2B Buyers Know How to Buy
  • Put B2B Content in Context Across the Customer Lifecycle

    Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort … Continue Reading…

    Put B2B Content in Context Across the Customer Lifecycle

Buyer Personas

Buyer Personas

Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...

Digital Content Strategy

Digital Content Strategy

Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...

Buyer Enablement

Buyer Enablement

Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...

Get a B2B Buyer Persona Assessment

Don't waste the time and resources you've spent building your buyer personas. Get a review and guidance from Ardath Albee to make sure your personas inform a winning digital content strategy.
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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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