Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
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B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social … Continue Reading…
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at … Continue Reading…
Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human … Continue Reading…
Develop insights to make your content so damn relevant that your target audiences are compelled to choose you to help them achieve their top priorities. Buyer … Get Personal...
Create a consistent messaging platform and storyline to create compelling experiences that turn prospects into buyers and convince customers to stay. Strategy … Get Strategic...
Help salespeople use the right content and conversations to create value for buyers and win more deals. Buyers want valuable ideas from salespeople. Research shows … Get Sales...
Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.