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How Marketers Can Help Reps Use Sales Content Effectively

B2B Sales Content

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. For a litmus … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Sales Enablement, Content Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, buyer enablement, sales enablement, sales marketing alignment

Ardath Albee 1 Comment

Content-Driven Conversations: The Future of B2B Engagement

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Digital Relevance Tagged With: b2b buyer conversations, b2b buyer engagement, content marketing effectiveness

Ardath Albee 4 Comments

Why Marketers Must Have Customer Conversations

Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. But how many B2B marketers can say they truly KNOW their customers? For those of you … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer conversations, b2b buyer engagement, b2b buying decisions, b2b personas, content marketing effectiveness

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SMS Messaging Moves Businesses Beyond Transactions

sms messaging

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them … [Read more...]

Filed Under: Content Marketing, SMS Marketing Tagged With: b2b buyer conversations, b2b buyer preferences, SMS marketing, SMS messaging

Ardath Albee Leave a Comment

Create B2B Buyer Personas that Inform Content Marketing Strategy

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. Successful content marketing … [Read more...]

Filed Under: Content Marketing Strategy, Personas Tagged With: b2b buyer conversations, b2b buyer engagement, b2b buying decisions, b2b personas

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Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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