Marketing Interactions

  • Home
  • Blog
  • Services
    • Buyer Personas
    • Digital Content Strategy
    • Buyer Enablement
  • Books by Ardath Albee
    • Digital Relevance
  • About
    • News & Press
    • Speaking Events
  • Get in Touch
You are here: Home / Archives for buyer enablement

Ardath Albee Leave a Comment

How Marketers Can Help Reps Use Sales Content Effectively

How Marketers Can Help Reps Use Sales Content Effectively

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. For a litmus … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Sales Enablement, Content Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, buyer enablement, sales enablement, sales marketing alignment

Ardath Albee Leave a Comment

Never Assume B2B Buyers Know How to Buy

Never Assume B2B Buyers Know How to Buy

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. There’s nothing inherently wrong in this with the exception that the … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Marketing, B2B Sales Enablement Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment, buyer enablement, sales enablement

Content News & Views

Receive insights from Ardath Albee to master relevance and results with content marketing.

We respect your privacy.

Search

Recent Posts

  • How Marketers Can Help Reps Use Sales Content Effectively
  • Never Assume B2B Buyers Know How to Buy
  • Put B2B Content in Context Across the Customer Lifecycle
  • Is Your B2B Content Too BIG?
  • Use B2B Buyer Persona Types for Ease and Effectiveness

Post Categories

  • Account-Based Marketing (ABM) (1)
  • B2B Buyer Enablement (2)
  • B2B Marketing (35)
  • B2B Sales Enablement (7)
  • B2B Storytelling (6)
  • Content Marketing (12)
  • Content Marketing Strategy (38)
  • Content Operations (4)
  • Continuum Experience (13)
  • Digital Relevance (10)
  • Digital Skills (9)
  • Lead Nurturing (6)
  • Personas (24)
  • SMS Marketing (2)
  • Social Marketing (3)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

Learn more

What’s Going On

News & Press

Speaking Events

 

Print Friendly

Search

  • Facebook
  • LinkedIn
  • Twitter

© 2021 Marketing Interactions, Inc.