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Ardath Albee 1 Comment

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.” As I stated in my book, … [Read more...]

Filed Under: B2B Marketing, Digital Relevance, Digital Skills Tagged With: b2b buyer engagement, buyer alignment, content marketing effectiveness, relevance maturity

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11 Content Marketing Insights CMOs Wish Marketers to Adopt

content marketing insights

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of … [Read more...]

Filed Under: Content Marketing, Digital Skills Tagged With: b2b buyer engagement, B2B Marketing Professional, B2B Marketing Skills, content marketing effectiveness

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How to Hack Content Creation for Stretched-Thin Marketing Teams

A review of research on B2B content marketing over the last five years shows that the same problems persist—problems that continue to limit B2B marketing effectiveness. One of the biggest challenges? Content creation. Consistently producing engaging, … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B content, content marketing effectiveness, content marketing operations

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Give Your B2B Buyer Personas a Makeover

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their … [Read more...]

Filed Under: Content Marketing Strategy, Digital Skills, Personas Tagged With: b2b buyer engagement, b2b personas, content marketing effectiveness

Ardath Albee 7 Comments

Content Marketing Operations: Best Practices to Calm the Chaos

The formation of a content marketing organization should result in individual roles that are beautifully synced. At least that’s the gist of how Jason Miller—who’s in charge of leading global marketing for LinkedIn Marketing Solutions—phrased it in a … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

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Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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