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Achieving Maturity with Content Operations

Achieving Maturity with Content Operations

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every day and content marketing feels like it’s taken over marketing. Well, essentially … [Read more...]

Filed Under: Content Operations Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

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11 Content Marketing Insights CMOs Wish Marketers to Adopt

11 Content Marketing Insights CMOs Wish Marketers to Adopt

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of … [Read more...]

Filed Under: Content Marketing, Digital Skills Tagged With: b2b buyer engagement, B2B Marketing Professional, B2B Marketing Skills, content marketing effectiveness

Ardath Albee 5 Comments

Content Marketing Operations: Best Practices to Calm the Chaos

Content Marketing Operations: Best Practices to Calm the Chaos

The formation of a content marketing organization should result in individual roles that are beautifully synced. At least that’s the gist of how Jason Miller—who’s in charge of leading global marketing for LinkedIn Marketing Solutions—phrased it in a … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

Ardath Albee 2 Comments

Keeping Your Content Marketing Rhythm during a Reorg

Keeping Your Content Marketing Rhythm during a Reorg

Companies undertake operational reorganization for a variety of reasons. Whether to catch up with a business landscape that changed faster than forecast or perhaps to take advantage of a clearer path to regain growth potential or even to recover from … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B Marketing Professional, B2B Marketing Skills, Reorg

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