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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.” As I stated in my book, … [Read more...]

Filed Under: B2B Marketing, Digital Relevance, Digital Skills Tagged With: b2b buyer engagement, buyer alignment, content marketing effectiveness, relevance maturity

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Shift from More to Better for a Marketing-Driven Customer Journey

Shift from More to Better for a Marketing-Driven Customer Journey

Content marketing isn’t about creating and publishing more content; it’s about creating relevant, lasting relationships that result in profitable outcomes for your company—from awareness to advocacy. But, as in many things in marketing, “more” has … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Digital Relevance Tagged With: b2b buyer engagement, content marketing effectiveness, content marketing strategy, customer journey, quantity vs. quality

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B2B Marketers Must Develop Conversational Competence

B2B Marketers Must Develop Conversational Competence

In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]

Filed Under: B2B Storytelling, Content Marketing Strategy, Digital Relevance, Digital Skills, Social Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, buyer alignment, content marketing effectiveness, content marketing strategy

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  • The Relevance Maturity Matrix Helps B2B Marketers Close the Gap
  • B2B Tech Marketers Make the Shift From Funnels to Lifecycles
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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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