Marketing Interactions

  • Home
  • Blog
  • Services
    • Buyer Personas
    • Digital Content Strategy
    • Buyer Enablement
  • Books by Ardath Albee
    • Digital Relevance
  • About
    • News & Press
    • Speaking Events
  • Get in Touch
You are here: Home / Archives for B2B Storytelling

Ardath Albee Leave a Comment

The Importance of Humanness in B2B Content Experiences

The Importance of Humanness in B2B Content Experiences

What is it that puts the humanness in business experiences? A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, B2B Storytelling, Content Marketing Strategy Tagged With: b2b buyer engagement, B2B content, buyer enablement, content marketing effectiveness

Ardath Albee 1 Comment

Revenue Teams Must Deconflict B2B Messaging

Revenue Teams Must Deconflict B2B Messaging

B2B messaging is a key component of doing business. All go-to-market and customer programs run on messaging. However, the different roles on revenue teams often create conflict with the messaging each of them chooses to use. It seems perfectly … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, B2B Storytelling, Content Marketing Strategy, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience

Ardath Albee 2 Comments

Is Your B2B Content Too BIG?

Is Your B2B Content Too BIG?

When I talk with clients about how to build a storyline across the entirety of the buying process, they often express hesitation… What will we write about that will be interesting over 6-month span (or longer)? How will we prove value when … [Read more...]

Filed Under: B2B Marketing, B2B Storytelling, Content Marketing, Continuum Experience, Lead Nurturing Tagged With: b2b buyer engagement, B2B content, buyer alignment, content marketing effectiveness

Ardath Albee 3 Comments

B2B Marketers Must Develop Conversational Competence

B2B Marketers Must Develop Conversational Competence

In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]

Filed Under: B2B Storytelling, Content Marketing Strategy, Digital Relevance, Digital Skills, Social Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, buyer alignment, content marketing effectiveness, content marketing strategy

Ardath Albee 4 Comments

Is Your B2B Audience Engaged or Committed?

Is Your B2B Audience Engaged or Committed?

B2B marketers wax prolific about the concept of engaging their buyers and customers with content. But engagement isn't really the end goal, commitment is. People who engage with your content are interested in the topic at hand. An audience that is … [Read more...]

Filed Under: B2B Storytelling, Content Marketing Strategy, Lead Nurturing Tagged With: b2b buyer engagement, b2b personas, buyer alignment, committed b2b audience, content marketing effectiveness

Next Page »

Content News & Views

Receive insights from Ardath Albee to master relevance and results with content marketing.

We respect your privacy.

Search

Recent Posts

  • What Happens When B2B Buyers Start Using ChatGPT?
  • B2B Marketers Go for a Win with Customer Retention
  • Why You Need to Revisit B2B Buyer Personas and ICPs
  • Use B2B Buyer Personas to Gain Consensus on Objectives
  • The Inside and Outside of B2B Buyer-Driven Experiences

Post Categories

  • Account-Based Marketing (ABM) (3)
  • B2B Buyer Enablement (23)
  • B2B Buyer Experience (23)
  • B2B Marketing (40)
  • B2B Sales Enablement (10)
  • B2B Storytelling (8)
  • Content Marketing (16)
  • Content Marketing Strategy (61)
  • Content Operations (4)
  • Continuum Experience (18)
  • Digital Relevance (12)
  • Digital Skills (9)
  • Lead Nurturing (9)
  • Personas (27)
  • Revenue Operations (3)
  • SMS Marketing (2)
  • Social Marketing (3)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

Learn more

What’s Going On

News & Press

Speaking Events

 

Print Friendly

Search

  • Facebook
  • LinkedIn
  • Twitter

© 2023 Marketing Interactions, Inc.