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B2B Marketers Go for a Win with Customer Retention

B2B Marketers Go for a Win with Customer Retention

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) … [Read more...]

Filed Under: B2B Buyer Experience, Content Marketing Strategy, Continuum Experience Tagged With: b2b customer experience, buyer alignment, customer journey, customer retention

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The Destructive Lack of Commitment in B2B Marketing

The Destructive Lack of Commitment in B2B Marketing

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, buyer alignment, content marketing effectiveness

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Use Questions as Your Framework for B2B Buyer Enablement

Use Questions as Your Framework for B2B Buyer Enablement

I love questions. Questions are how you learn things. Questions create curiosity. But, for marketers, questions are one key to B2B buyer enablement. The process of Q&A drives momentum based on addressing how context shifts with each new intake of … [Read more...]

Filed Under: B2B Buyer Enablement, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment

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Why B2B Marketers are Critical to Revenue Operations

Why B2B Marketers are Critical to Revenue Operations

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Uniting the commercial team to produce profitable buyer and customer-driven experiences is … [Read more...]

Filed Under: B2B Sales Enablement, Continuum Experience, Revenue Operations Tagged With: b2b buyer engagement, b2b customer experience, buyer alignment, continuum experience, sales enablement

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B2B Brand Marketing & Demand Gen: Better Together

B2B Brand Marketing & Demand Gen: Better Together

I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. … [Read more...]

Filed Under: B2B Buyer Experience, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, buyer enablement

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  • What Happens When B2B Buyers Start Using ChatGPT?
  • B2B Marketers Go for a Win with Customer Retention
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Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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