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B2B Marketers Go for a Win with Customer Retention

B2B Marketers Win

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) … [Read more...]

Filed Under: B2B Buyer Experience, Content Marketing Strategy, Continuum Experience Tagged With: b2b customer experience, buyer alignment, customer journey, customer retention

Ardath Albee 1 Comment

Building the Case for Brand Advocate Personas

I recently wrote an eBook, The Brand Advocate Persona, about how to harness the power of personas to turn customers into brand advocates. [A big thanks to Influitive and Cintell for producing it!] It occurred to me that perhaps the concept of the … [Read more...]

Filed Under: Content Marketing Strategy, Personas, Social Marketing Tagged With: b2b personas, brand advocate persona, customer engagement, customer retention

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  • What Happens When B2B Buyers Start Using ChatGPT?
  • B2B Marketers Go for a Win with Customer Retention
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