Marketing Interactions

  • Home
  • Blog
  • Services
    • Buyer Personas
    • Digital Content Strategy
    • Buyer Enablement
  • Books by Ardath Albee
    • Digital Relevance
  • About
    • News & Press
    • Speaking Events
  • Get in Touch
You are here: Home / Archives for b2b buying decisions

Ardath Albee Leave a Comment

What Happens When B2B Buyers Start Using ChatGPT?

What Happens When B2B Buyers Start Using ChatGPT?

For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing world has glommed onto the technology as if it will save them from drowning in mediocre, irrelevant … [Read more...]

Filed Under: B2B Buyer Experience, B2B Marketing, Content Marketing Strategy Tagged With: b2b buyer engagement, b2b buying decisions, buyer enablement, content marketing effectiveness

Ardath Albee Leave a Comment

Use B2B Buyer Personas to Gain Consensus on Objectives

Use B2B Buyer Personas to Gain Consensus on Objectives

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment

Ardath Albee Leave a Comment

Why Buyer-Driven Qualification Beats BANT

Why Buyer-Driven Qualification Beats BANT

The way B2B companies qualify leads is based on what we want, rather than letting our buyers guide us. Case in point > BANT. The only component in the four components of budget, authority, need, and timing that’s buyer-driven is need. And I’d … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, Content Marketing Strategy, Lead Nurturing Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

B2B Nurturing for Lost Opportunities

B2B Nurturing for Lost Opportunities

Why did you lose that opportunity? Better yet, how might you resurrect buying intent? I recently wrote about B2B nurturing for net new vs. existing customers. But what about lost opportunities? Most companies tend to either write them off or … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Sales Enablement, Content Marketing Strategy, Lead Nurturing Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

Do Your B2B Buyers Understand the Problem?

Do Your B2B Buyers Understand the Problem?

What happens when something goes wrong? In B2B marketing and sales, we talk a lot about our buyers’ pain or need. But that’s not what really defines a problem. The dictionary definition of problem is, “a matter or situation regarded as … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment, content marketing effectiveness

Next Page »

Content News & Views

Receive insights from Ardath Albee to master relevance and results with content marketing.

We respect your privacy.

Search

Recent Posts

  • What Happens When B2B Buyers Start Using ChatGPT?
  • B2B Marketers Go for a Win with Customer Retention
  • Why You Need to Revisit B2B Buyer Personas and ICPs
  • Use B2B Buyer Personas to Gain Consensus on Objectives
  • The Inside and Outside of B2B Buyer-Driven Experiences

Post Categories

  • Account-Based Marketing (ABM) (3)
  • B2B Buyer Enablement (23)
  • B2B Buyer Experience (23)
  • B2B Marketing (40)
  • B2B Sales Enablement (10)
  • B2B Storytelling (8)
  • Content Marketing (16)
  • Content Marketing Strategy (61)
  • Content Operations (4)
  • Continuum Experience (18)
  • Digital Relevance (12)
  • Digital Skills (9)
  • Lead Nurturing (9)
  • Personas (27)
  • Revenue Operations (3)
  • SMS Marketing (2)
  • Social Marketing (3)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

Learn more

What’s Going On

News & Press

Speaking Events

 

Print Friendly

Search

  • Facebook
  • LinkedIn
  • Twitter

© 2023 Marketing Interactions, Inc.