Marketing Interactions

  • Home
  • Blog
  • Services
    • Buyer Personas
    • Digital Content Strategy
    • Buyer Enablement
  • Books by Ardath Albee
    • Digital Relevance
  • About
    • News & Press
    • Speaking Events
  • Get in Touch
You are here: Home / Archives for B2B Marketing

Ardath Albee Leave a Comment

Never Assume B2B Buyers Know How to Buy

Never Assume B2B Buyers Know How to Buy

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. There’s nothing inherently wrong in this with the exception that the … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Marketing, B2B Sales Enablement Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment, buyer enablement, sales enablement

Ardath Albee Leave a Comment

Put B2B Content in Context Across the Customer Lifecycle

Put B2B Content in Context Across the Customer Lifecycle

Content marketing has been an ongoing practice for B2B marketers for more than a decade. Marketers are spending a boatload of money, time and effort producing and distributing content to their audiences. But for many buyers, the B2B content they … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Content Marketing Strategy, Continuum Experience Tagged With: b2b buyer engagement, B2B content, content marketing effectiveness, continuum experience

Ardath Albee 2 Comments

Is Your B2B Content Too BIG?

Is Your B2B Content Too BIG?

When I talk with clients about how to build a storyline across the entirety of the buying process, they often express hesitation… What will we write about that will be interesting over 6-month span (or longer)? How will we prove value when … [Read more...]

Filed Under: B2B Marketing, B2B Storytelling, Content Marketing, Continuum Experience, Lead Nurturing Tagged With: b2b buyer engagement, B2B content, buyer alignment, content marketing effectiveness

Ardath Albee 1 Comment

Content-Driven Conversations: The Future of B2B Engagement

Content-Driven Conversations: The Future of B2B Engagement

Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement, but on continuous, content-driven conversations that result in buying decisions in your … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Digital Relevance Tagged With: b2b buyer conversations, b2b buyer engagement, content marketing effectiveness

Ardath Albee 4 Comments

Why Marketers Must Have Customer Conversations

Why Marketers Must Have Customer Conversations

Know your audience has become a rallying cry behind the concept of creating compelling buyer and customer experiences and becoming customer-centric companies. But how many B2B marketers can say they truly KNOW their customers? For those of you … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer conversations, b2b buyer engagement, b2b buying decisions, b2b personas, content marketing effectiveness

Next Page »

Content News & Views

Receive insights from Ardath Albee to master relevance and results with content marketing.

We respect your privacy.

Search

Recent Posts

  • How Marketers Can Help Reps Use Sales Content Effectively
  • Never Assume B2B Buyers Know How to Buy
  • Put B2B Content in Context Across the Customer Lifecycle
  • Is Your B2B Content Too BIG?
  • Use B2B Buyer Persona Types for Ease and Effectiveness

Post Categories

  • Account-Based Marketing (ABM) (1)
  • B2B Buyer Enablement (2)
  • B2B Marketing (35)
  • B2B Sales Enablement (7)
  • B2B Storytelling (6)
  • Content Marketing (12)
  • Content Marketing Strategy (38)
  • Content Operations (4)
  • Continuum Experience (13)
  • Digital Relevance (10)
  • Digital Skills (9)
  • Lead Nurturing (6)
  • Personas (24)
  • SMS Marketing (2)
  • Social Marketing (3)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

Learn more

What’s Going On

News & Press

Speaking Events

 

Print Friendly

Search

  • Facebook
  • LinkedIn
  • Twitter

© 2021 Marketing Interactions, Inc.