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Ardath Albee 6 Comments

Product is Not the Hero in B2B Storytelling

Product is Not the Hero in B2B Storytelling

Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Well, I'll just rip the band aid off and say it straight up - You Are Wrong. As a … [Read more...]

Filed Under: B2B Storytelling Tagged With: b2b buyer engagement

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