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How to Hack Content Creation for Stretched-Thin Marketing Teams

How to Hack Content Creation for Stretched-Thin Marketing Teams

A review of research on B2B content marketing over the last five years shows that the same problems persist—problems that continue to limit B2B marketing effectiveness. One of the biggest challenges? Content creation. Consistently producing engaging, … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B content, content marketing effectiveness, content marketing operations

Ardath Albee 5 Comments

Content Marketing Operations: Best Practices to Calm the Chaos

Content Marketing Operations: Best Practices to Calm the Chaos

The formation of a content marketing organization should result in individual roles that are beautifully synced. At least that’s the gist of how Jason Miller—who’s in charge of leading global marketing for LinkedIn Marketing Solutions—phrased it in a … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

Ardath Albee 4 Comments

5 Ways B2B Content is Creating Fragmented Experiences

5 Ways B2B Content is Creating Fragmented Experiences

Content marketing for B2B companies is now an established route to market. It works when done well. But the problem is that it’s often not done well—not nearly as well as it could be. The result is fragmented experiences that leaves buyers and … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Content Marketing Strategy Tagged With: b2b buyer engagement, content marketing effectiveness

Ardath Albee 2 Comments

Keeping Your Content Marketing Rhythm during a Reorg

Keeping Your Content Marketing Rhythm during a Reorg

Companies undertake operational reorganization for a variety of reasons. Whether to catch up with a business landscape that changed faster than forecast or perhaps to take advantage of a clearer path to regain growth potential or even to recover from … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Digital Skills Tagged With: B2B Marketing Professional, B2B Marketing Skills, Reorg

Ardath Albee 1 Comment

B2B Purchase Decisions: Logic Driven by Emotion

B2B Purchase Decisions: Logic Driven by Emotion

When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical. I disagree.  If you look into the behind-the-scenes processes throughout … [Read more...]

Filed Under: B2B Marketing, Content Marketing, Personas Tagged With: b2b buyer engagement, b2b buying decisions, buyer alignment

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