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Marketing Automation is NOT the Silver Bullet for B2B Marketing

Marketing Automation is NOT the Silver Bullet for B2B Marketing

Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they were very successful, yet 91% of them agreed that marketing automation was very important to the overall success of … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Lead Nurturing Tagged With: b2b buyer engagement, content marketing strategy, marketing metrics, marketing technology, pipeline velocity

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