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A Review of B2B Content Operations Strategy Benchmarks

content operations

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I … [Read more...]

Filed Under: Revenue Operations Tagged With: content marketing effectiveness, content marketing operations

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Content Operations: Waiting is Costing You

Content Operations

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more … [Read more...]

Filed Under: Revenue Operations Tagged With: content marketing effectiveness, content marketing operations

Ardath Albee 2 Comments

The Value of Content Operations for Committed B2B Marketers

Nearly all B2B companies are using content marketing to attract and engage buyers. We’ve been doing this for quite some time. But getting it right is still a struggle for a majority of companies. This is because we haven’t formalized content … [Read more...]

Filed Under: Revenue Operations Tagged With: content marketing operations

Ardath Albee 2 Comments

The Push-Me, Pull-Me of B2B Sales and Marketing Alignment: Macro vs. Micro

As I prepare for a panel discussing the critical gap between sales and marketing on Wednesday, a few thoughts occur about B2B sales and marketing alignment. B2B sales and marketing alignment —or the lack thereof—is something that’s been talked … [Read more...]

Filed Under: Revenue Operations Tagged With: buyer alignment, sales marketing alignment

Ardath Albee 9 Comments

Content Marketing Operations: Best Practices to Calm the Chaos

The formation of a content marketing organization should result in individual roles that are beautifully synced. At least that’s the gist of how Jason Miller—who’s in charge of leading global marketing for LinkedIn Marketing Solutions—phrased it in a … [Read more...]

Filed Under: Revenue Operations Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

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