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Design B2B Content to Learn Buyer Preferences

Prospect Inquiry

In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences by continuously learning about buyer … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer engagement, b2b buyer preferences, customer journey

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Recent Posts

  • Relevance Engineering vs. B2B Marketing Theatre
  • Marketers Help B2B Buyers Use AI for Better Buying Decisions
  • Align B2B Buyer-Driven Experiences to The Bigger Picture
  • Brand vs. Demand: A False Choice in B2B Buyer Journeys
  • Marketers Can’t Afford B2B Buyer Journey Blindness

Post Categories

  • Account-Based Marketing (ABM) (3)
  • B2B Buyer Enablement (16)
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  • B2B Buyer Personas (17)
  • Content Marketing Strategy (29)
  • Continuum Experience (11)
  • Digital Relevance (9)
  • GenAI in B2B Marketing (3)
  • Revenue Operations (11)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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