Let’s face it. B2B buyers are self-focused. There's a gap between the personal relevance buyers want and what B2B marketing content is giving them. There’s a reason that WIIFM has become an evaluation factor for content prior to publishing. “What’s … [Read more...]
B2B Marketers Must Develop Conversational Competence
In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]
Investing in B2B Marketers’ Digital Relevance Development
What marketers are saying about their effectiveness and beliefs about what the future will hold are a huge indication of the work to be done. Companies must make it a strategic priority to ensure the relevance and value marketers are prepared to … [Read more...]
Digital Relevance: Why I wrote the book
I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I'd publish a few excerpts to give you a "look … [Read more...]
