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Create B2B Buyer Personas that Inform Content Marketing Strategy

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. Successful content marketing … [Read more...]

Filed Under: Content Marketing Strategy, Personas Tagged With: b2b buyer conversations, b2b buyer engagement, b2b buying decisions, b2b personas

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A B2B Buyer Persona is Not an Island

B2B Buyer Persona is Not an Island

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. When built with both qualitative and quantitative data they … [Read more...]

Filed Under: Content Marketing Strategy, Lead Nurturing, Personas Tagged With: b2b buying decisions, b2b personas, buyer alignment

Ardath Albee 1 Comment

The Future of B2B Marketing is Personal

Let’s face it. B2B buyers are self-focused. There's a gap between what buyers want and what B2B marketing content is giving them. There’s a reason that WIIFM has become an evaluation factor for content prior to publishing. “What’s in it for me?” … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b personas, buyer alignment, content marketing effectiveness

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Get Your B2B Buyer Persona Effectiveness Score

Buyer Persona

Does your buyer persona have what it takes to contribute effectively to content relevance that delivers increased marketing performance? According to the Benchmark Study on Understanding B2B Buyer Personas released by Cintell, less than 30% of B2B … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b personas, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

Give Your B2B Buyer Personas a Makeover

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their … [Read more...]

Filed Under: Content Marketing Strategy, Digital Skills, Personas Tagged With: b2b buyer engagement, b2b personas, content marketing effectiveness

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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