Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they were very successful, yet 91% of them agreed that marketing automation was very important to the overall success of … [Read more...]
B2B Personas: Not Just for Buyers
Buyer Personas have become the latest buzz for B2B marketers; you either love them, loathe them or fall somewhere in between. Mostly, from what I’ve seen, where marketers fall on the scale between love and loathe has to do with a couple of … [Read more...]
Cut Through the Red Tape of Consensus in B2B Buying Decisions
Most B2B marketers use marketing automation. Used well, the platforms can help advance buying. But it's about more than just using the technology. It's about consensus in B2B. There's Lots of Red Tape in Reaching Consensus in B2B I work with a lot … [Read more...]
