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Selling Your Company on B2B Content Operations

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to … [Read more...]

Filed Under: Content Operations Tagged With: content marketing operations, content marketing strategy, content performance

Ardath Albee Leave a Comment

A Review of B2B Content Operations Strategy Benchmarks

content operations

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I … [Read more...]

Filed Under: Content Operations Tagged With: content marketing effectiveness, content marketing operations

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SMS Messaging Moves Businesses Beyond Transactions

sms messaging

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them … [Read more...]

Filed Under: Content Marketing, SMS Marketing Tagged With: b2b buyer conversations, b2b buyer preferences, SMS marketing, SMS messaging

Ardath Albee Leave a Comment

How Content Performance Informs Your Marketing Strategy

content performance

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy Tagged With: content marketing effectiveness, content marketing strategy, content performance, marketing metrics

Ardath Albee Leave a Comment

Content Operations: Waiting is Costing You

Content Operations

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more … [Read more...]

Filed Under: B2B Marketing, Content Operations Tagged With: content marketing effectiveness, content marketing operations

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