Work with Ardath Albee to transform your marketing to deliver buyer-driven experiences informed by personas and content that are so damn relevant that audiences engage, convert, and stay for the long term. Marketing that contributes to business objectives is about sharing value and vision that matches context. The goal is to make productive connections with the right audiences, at just the right time – every time.
The following services are what’s needed to make this happen:
Buyer Personas
A strategic construct to make the puzzle of customer intelligence actionable.
Full Buyer Persona: $16,500 USD
Really understand a specific target audience through 10 to 12 customer interviews and thorough research. Gain the insights you need to create compelling buyer-driven experiences.
Buyer MVP: $5,500 USD
Gain a baseline understanding you can use to call AI on its output. Know how to refine that output for relevance through 5 customer interviews and light research. Use the insights to build strategic plans and content that speaks to your buyers.
Brand-to-Demand Storylines
Buying may not be linear, but you need the full story to help buyers learn what they need to know, mitigate risk, and see the value of the outcomes they gain by solving the problem. Distribution planning comes after story development and before content creation.
Storyline for One Buyer Persona or MVP: $8,500 to $15,000 USD
- Themes and Problem to Solution story with 6, 8, or 10 touches
- Content briefs for the development of each content asset
- “See also” content recommendations to extend engagement
- Distribution plan (nurture, content hub, social, display)
Thought Leadership Content
Build memory structures that make you a trusted resource for buyers and customers and create the mental availability that gets you on the Day 1 list. Content AI cannot produce on its own.
White Paper or eBook (up to 2,500 words): $5,500 USD
Article (from 850 to 1,000 words): $1,500 USD
- Bold ideas addressed to a selected persona
- Assertions backed by research
- Developed to Brand POV
- Customer stories as evidence
- SME interviews, as appropriate
- Includes email copy and LinkedIn post copy
Retainer & Advisory Work
Need an interim B2B marketing leader or advisor?
Do you have a role to fill but don’t want to add an FTE to your content team?
Here are some examples of Ardath’s past fractional work:
- Interim VP of Marketing for SaaS SMB – hired and managed team of three to develop strategy and execute successful brand, demand, and sales enablement programs
- ABM Team Advisory – ongoing input on strategy, program creation and optimization
- Content Strategy & Asset Writing – embedded with a Major Accounts ABM Team to create vertical and 1:1 retention and expansion programs.
- LinkedIn Social Strategy & Execution – grew an early-stage tech company page from 1,678 to 14,723 followers with high engagement
- Marketing Mentor to Partners of a Global IT company – lead workshops to teach partner marketers (often teams of 1) how to create and execute marketing programs for better sell through of my clients products.
Contact Ardath to discuss projects and options for project-bundled pricing.
