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11 Content Marketing Insights CMOs Wish Marketers to Adopt

content marketing insights

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. Some of … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer engagement, B2B Marketing Professional, B2B Marketing Skills, content marketing effectiveness

Ardath Albee 1 Comment

Answer 3 Questions Before Starting Your SMS Campaign

text messaging

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. However, conversational messaging for marketing is not the same as whipping out your smartphone to fire off a text to friends … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: SMS campaign, SMS marketing, SMS messaging

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SMS Messaging Moves Businesses Beyond Transactions

sms messaging

Text messaging in business is often thought of as purely transactional. It’s commonly used for password verification, appointment reminders, package delivery updates, service appointment arrival times, coupons and promotional offers—all of them … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer conversations, b2b buyer preferences, SMS marketing, SMS messaging

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How Content Performance Informs Your Marketing Strategy

content performance

As our ability to collect data grows, so do the different ways we can measure content performance. With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: content marketing effectiveness, content marketing strategy, content performance, marketing metrics

Ardath Albee 3 Comments

Content Marketing Operations Halts Random Acts of Content

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: content marketing effectiveness, content marketing operations, content marketing strategy

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