I interview a lot of people during buyer persona projects. This includes representatives from product development, customer service, sales teams, marketing professionals of various flavors, and, of course, customers and prospects. The thing that … [Read more...]
B2B Personas: Not Just for Buyers
Buyer Personas have become the latest buzz for B2B marketers; you either love them, loathe them or fall somewhere in between. Mostly, from what I’ve seen, where marketers fall on the scale between love and loathe has to do with a couple of … [Read more...]
Investing in B2B Marketers’ Digital Relevance Development
What marketers are saying about their effectiveness and beliefs about what the future will hold are a huge indication of the work to be done. Companies must make it a strategic priority to ensure the relevance and value marketers are prepared to … [Read more...]
