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You are here: Home / Archives for b2b personas

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A B2B Buyer Persona is Not an Island

A B2B Buyer Persona is Not an Island

If you know me, you know I’m all about creating and using B2B buyer personas to drive content marketing strategy. I’ve created more than 400 buyer personas over the last four or five years. When built with both qualitative and quantitative data they … [Read more...]

Filed Under: Content Marketing Strategy, Lead Nurturing, Personas Tagged With: b2b buying decisions, b2b personas, buyer alignment

Ardath Albee 1 Comment

The Future of B2B Marketing is Personal

The Future of B2B Marketing is Personal

Let’s face it. B2B buyers are self-focused. There's a gap between what buyers want and what B2B marketing content is giving them. There’s a reason that WIIFM has become an evaluation factor for content prior to publishing. “What’s in it for me?” … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b personas, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

Get Your B2B Buyer Persona Effectiveness Score

Get Your B2B Buyer Persona Effectiveness Score

Does your buyer persona have what it takes to contribute effectively to content relevance that delivers increased marketing performance? According to the Benchmark Study on Understanding B2B Buyer Personas released by Cintell, less than 30% of B2B … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b personas, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

Give Your B2B Buyer Personas a Makeover

Give Your B2B Buyer Personas a Makeover

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their … [Read more...]

Filed Under: Content Marketing Strategy, Digital Skills, Personas Tagged With: b2b buyer engagement, b2b personas, content marketing effectiveness

Ardath Albee 1 Comment

Building the Case for Brand Advocate Personas

Building the Case for Brand Advocate Personas

I recently wrote an eBook, The Brand Advocate Persona, about how to harness the power of personas to turn customers into brand advocates. [A big thanks to Influitive and Cintell for producing it!] It occurred to me that perhaps the concept of the … [Read more...]

Filed Under: Content Marketing Strategy, Personas, Social Marketing Tagged With: b2b personas, brand advocate persona, customer engagement, customer retention

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Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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