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Ardath Albee 5 Comments

Why B2B Marketers Must Kill the Campaign

Continuum Experience

Please take sharp aim and pull the trigger! Shoot it right between the eyes of the inevitable self-serving sales follow-up to schedule a demo that arrives shortly after the campaign ends. If you don’t, every time a campaign that your audience is … [Read more...]

Filed Under: Content Marketing Strategy, Continuum Experience, Digital Relevance Tagged With: b2b buyer engagement, buyer alignment, continuum experience

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Digital Relevance: Why I wrote the book

Digital Relevance Cover

I really appreciate the great reception my new book, Digital Relevance, has achieved in the first few days of its launch. For those of you who would like to know a bit more about the book, I thought I'd publish a few excerpts to give you a "look … [Read more...]

Filed Under: Digital Relevance

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The Power of B2B Buyer Perspective

buyer perspective

I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. Here are a few reasons why: Prospects don't care if they're interacting with … [Read more...]

Filed Under: B2B Sales Enablement, Continuum Experience, Digital Relevance Tagged With: b2b buyer engagement, continuum experience, sales marketing alignment

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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