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Ardath Albee 5 Comments

Why B2B Marketers Must Kill the Campaign

Continuum Experience

Please take sharp aim and pull the trigger! Shoot it right between the eyes of the inevitable self-serving sales follow-up to schedule a demo that arrives shortly after the campaign ends. If you don’t, every time a campaign that your audience is … [Read more...]

Filed Under: Continuum Experience Tagged With: b2b buyer engagement, buyer alignment

Ardath Albee 6 Comments

Marketers Need to Drive WOM in B2B ABM Programs

WOM in B2B Marketing

Last week, at Inbound Marketing Day in Atlanta, I heard Ted Wright, the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth, speak about the subject. He’s a compelling speaker and a great guy whom I’m glad I finally got … [Read more...]

Filed Under: Account-Based Marketing (ABM) Tagged With: b2b buyer conversations, b2b buyer engagement, buyer alignment

Ardath Albee 3 Comments

B2B Marketers Need Cultural Immersion to Get Closer to Buyers

B2B Cultural Immersion

Recently, I've been helping my client, Sykes, to create stories about the behind-the-scenes stuff that makes them so valuable to their customers. The one I find most intriguing is cultural immersion. Sykes provides contact centers to Fortune 50 … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer engagement, buyer alignment, customer service

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Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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