Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they were very successful, yet 91% of them agreed that marketing automation was very important to the overall success of … [Read more...]
The B2B Funnel is More Like a Pinball Machine
The B2B funnel is more like a pinball machine, with leads bouncing everywhere. In my book, Digital Relevance, one of the big concepts I talk about is what I call The Continuum Experience. It's actually a continuation or extension of the concept of … [Read more...]
