Recently, I've been helping my client, Sykes, to create stories about the behind-the-scenes stuff that makes them so valuable to their customers. Sykes provides contact centers to Fortune 50 companies in Technology, Financial Services, Telecom and … [Read more...]
Design B2B Content to Learn Buyer Preferences
In writing my new book, Digital Relevance, I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title … [Read more...]
The B2B Funnel is More Like a Pinball Machine
I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, "the B2B funnel is more like a pinball machine, with leads bouncing everywhere" - I'm not sure that's verbatim, … [Read more...]
