Hyper-relevant. Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing! What is it with all the hyper? Is it the new “new and improved” label for marketing concepts? If you look at the definition of hyper, the word is related to … [Read more...]
Marketers Need a Mindset Reset for B2B Personalization
Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business … [Read more...]
It’s Not the Format of Your B2B Content, It’s the Relevance
Format is one of those chicken and egg things about marketing that just needs to cross the road. Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives … [Read more...]
Revenue Teams Must Deconflict B2B Messaging
B2B messaging is a key component of doing business. All go-to-market and customer programs run on messaging. However, the different roles on revenue teams often create conflict with the messaging each of them chooses to use. It seems perfectly … [Read more...]
