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You are here: Home / Archives for brand advocate persona

Ardath Albee 1 Comment

Building the Case for Brand Advocate Personas

Building the Case for Brand Advocate Personas

I recently wrote an eBook, The Brand Advocate Persona, about how to harness the power of personas to turn customers into brand advocates. [A big thanks to Influitive and Cintell for producing it!] It occurred to me that perhaps the concept of the … [Read more...]

Filed Under: Content Marketing Strategy, Personas, Social Marketing Tagged With: b2b personas, brand advocate persona, customer engagement, customer retention

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