Marketing Interactions

  • Home
  • Blog
  • Services & Pricing
    • Buyer Personas Bring Relevance
    • Brand-to-Demand Content Strategy
    • Thought Leadership Content
  • Books by Ardath Albee
    • Digital Relevance
  • About
    • News & Press
    • Speaking Events
  • Get in Touch
You are here: Home / Archives for B2B Marketing

Ardath Albee Leave a Comment

What Happens When B2B Buyers Start Using ChatGPT?

For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing world has glommed onto the technology as if it will save them from drowning in mediocre, irrelevant … [Read more...]

Filed Under: B2B Buyer Experience, B2B Marketing, Content Marketing Strategy Tagged With: b2b buyer engagement, b2b buying decisions, buyer enablement, content marketing effectiveness

Ardath Albee Leave a Comment

Why Is B2B Marketing So Hyper?

Hyper-relevant. Hyper-personalized. Hyper-targeted. Hyper-everything in B2B marketing! What is it with all the hyper? Is it the new “new and improved” label for marketing concepts? If you look at the definition of hyper, the word is related to … [Read more...]

Filed Under: B2B Buyer Experience, B2B Marketing Tagged With: b2b buyer engagement, buyer alignment

Ardath Albee Leave a Comment

It’s Not the Format of Your B2B Content, It’s the Relevance

Format is one of those chicken and egg things about marketing that just needs to cross the road. Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives … [Read more...]

Filed Under: B2B Buyer Experience, B2B Marketing, Content Marketing, Digital Relevance Tagged With: B2B content, content marketing effectiveness, continuum experience

Ardath Albee Leave a Comment

Misconceptions About B2B Buyer Personas

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who … [Read more...]

Filed Under: B2B Marketing, Content Marketing Strategy, Personas Tagged With: b2b buyer engagement, b2b personas, buyer alignment, content marketing effectiveness

Ardath Albee Leave a Comment

More Stuff B2B Marketing Needs to Break

Break B2B Marketing

Last month, I attended the Break Sh!t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis, Katie Martell, Oli Gardner, Carla Johnson, Sangram Vajre, and more, were compelling. I could say a … [Read more...]

Filed Under: B2B Marketing, Content Marketing Tagged With: b2b buyer engagement, B2B Marketing Skills, buyer alignment, content marketing effectiveness

Next Page »

Content News & Views

Receive insights from Ardath Albee to master relevance and results with content marketing.

We respect your privacy.

Search

Recent Posts

  • Marketers Help B2B Buyers Use AI for Better Buying Decisions
  • Align B2B Buyer-Driven Experiences to The Bigger Picture
  • Brand vs. Demand: A False Choice in B2B Buyer Journeys
  • Marketers Can’t Afford B2B Buyer Journey Blindness
  • B2B Marketers Use a Buyer MVP to Excel with GenAI

Post Categories

  • Account-Based Marketing (ABM) (3)
  • B2B Buyer Enablement (27)
  • B2B Buyer Experience (29)
  • B2B Marketing (40)
  • B2B Sales Enablement (10)
  • B2B Storytelling (8)
  • Content Marketing (16)
  • Content Marketing Strategy (67)
  • Content Operations (5)
  • Continuum Experience (19)
  • Digital Relevance (12)
  • Digital Skills (9)
  • Lead Nurturing (9)
  • Personas (29)
  • Revenue Operations (4)
  • SMS Marketing (2)
  • Social Marketing (3)
  • Uncategorized (1)

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

Learn more

What’s Going On

News & Press

Speaking Events

 

Print Friendly, PDF & Email

Search

  • Facebook
  • LinkedIn
  • Twitter

© 2025 Marketing Interactions, Inc.