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Marketers Can’t Afford B2B Buyer Journey Blindness

buyer journey blindness

Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific campaign, but across as many channels and touchpoints as possible. We need visibility. Especially given … [Read more...]

Filed Under: B2B Buyer Enablement, B2B Buyer Experience, Content Marketing Strategy, Content Operations, Revenue Operations Tagged With: content marketing effectiveness, continuum experience

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Achieving Maturity with Content Operations

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every day and content marketing feels like it’s taken over marketing. Well, essentially … [Read more...]

Filed Under: Content Operations Tagged With: B2B Marketing Skills, content marketing effectiveness, content marketing operations

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Selling Your Company on B2B Content Operations

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to … [Read more...]

Filed Under: Content Operations Tagged With: content marketing operations, content marketing strategy, content performance

Ardath Albee Leave a Comment

A Review of B2B Content Operations Strategy Benchmarks

content operations

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I … [Read more...]

Filed Under: Content Operations Tagged With: content marketing effectiveness, content marketing operations

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Content Operations: Waiting is Costing You

Content Operations

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more … [Read more...]

Filed Under: B2B Marketing, Content Operations Tagged With: content marketing effectiveness, content marketing operations

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