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Ardath Albee 1 Comment

Building the Case for Brand Advocate Personas

I recently wrote an eBook, The Brand Advocate Persona, about how to harness the power of personas to turn customers into brand advocates. [A big thanks to Influitive and Cintell for producing it!] It occurred to me that perhaps the concept of the … [Read more...]

Filed Under: Content Marketing Strategy, Personas, Social Marketing Tagged With: b2b personas, brand advocate persona, customer engagement, customer retention

Ardath Albee 3 Comments

B2B Marketers Must Develop Conversational Competence

Digital Relevance Cover

In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]

Filed Under: B2B Storytelling, Content Marketing Strategy, Digital Relevance, Digital Skills, Social Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, buyer alignment, content marketing effectiveness, content marketing strategy

Ardath Albee 6 Comments

Marketers Need to Drive WOM in B2B Content Marketing

WOM in B2B Marketing

Last week, at Inbound Marketing Day in Atlanta, I heard Ted Wright, the author of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth, speak about the subject. He’s a compelling speaker and a great guy whom I’m glad I finally got … [Read more...]

Filed Under: Content Marketing Strategy, Personas, Social Marketing Tagged With: b2b buyer conversations, b2b buyer engagement, b2b buying decisions

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B clients to create buyer personas and digital marketing strategies for complex sales that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process – what Ardath Albee, CEO, calls The Continuum Experience.

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