In this excerpt from my book, Digital Relevance, I discuss the need for marketers to re-discover the beauty of conversation and how it translates into more relevant online engagement with buyers and customers. Conversational competency is a content … [Read more...]
Marketers Need to Drive WOM in B2B ABM Programs
Word of mouth (WOM) drives awareness and outcomes in B2C. But there's an application for WOM in B2B ABM programs. Complex B2B buying decisions are made by committee. The average number of people involved in a B2B buying decision is estimated to … [Read more...]
