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You are here: Home / Archives for B2B Buyer Experience

Ardath Albee 2 Comments

The Destructive Lack of Commitment in B2B Marketing

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. The beginning of the year is when a lot of B2B companies look at what they want to accomplish this year as a clean slate. … [Read more...]

Filed Under: B2B Buyer Experience Tagged With: b2b buyer engagement, buyer alignment, content marketing effectiveness

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B2B Nurturing for Net New vs. Existing Customers

B2B Nurturing for Net New vs Existing Customers

The curiosity gap – the distance between what your buyers and customers know and want to know – is a moving target. It’s not a static place in time. With every interaction, people learn something that shifts their context and comprehension, whether … [Read more...]

Filed Under: B2B Buyer Experience Tagged With: b2b buyer engagement, b2b customer experience, continuum experience, customer journey

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Great B2B Buyer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer … [Read more...]

Filed Under: B2B Buyer Experience Tagged With: b2b buyer engagement, b2b customer experience, content marketing effectiveness, continuum experience

Ardath Albee 4 Comments

5 Ways B2B Content is Creating Fragmented Buyer Experiences

Content marketing for B2B companies is now an established route to market. It works when done well. But the problem is that it’s often not done well—not nearly as well as it could be. The result is fragmented experiences that leaves buyers and … [Read more...]

Filed Under: B2B Buyer Experience Tagged With: b2b buyer engagement, content marketing effectiveness

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