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Great B2B Buyer Experiences Require Customer-Centric Marketing

Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience. No, that’s not a typo. It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. The report defines customer … [Read more...]

Filed Under: B2B Buyer Experience Tagged With: b2b buyer engagement, b2b customer experience, content marketing effectiveness, continuum experience

Ardath Albee 3 Comments

No B2B Marketing Content Left Behind

No Content Left Behind

B2B marketers have been struggling with creating engaging content, creating enough content and improving content marketing effectiveness ever since content marketing became the new sliced bread. There are many surveys and reports that tell us so. … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: buyer alignment, content marketing effectiveness, continuum experience

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Scale the Story for B2B Buyers, Not the Volume

Scale the Story

B2B marketing has an obsession with quantity. Quantity of leads has been a driving force of marketing for as long as I can remember and now it’s coupled with volume of content. The number of views, likes, and shares are still key metrics. In other … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer engagement, buyer alignment, continuum experience, quantity vs. quality

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